Getting around survey
Working with social scientists we turned research data about transport for social housing residents into an illustration to make the results more engaging and accessible to our audience.
Integrating the data into its context helps brains make connections and adding characters and humour engages the emotions, all of which, research has shown, helps people remember information.
An A3 poster folds down into a small booklet, it can be easiy posted and also hung on the wall.
We have produced a version for this year’s survey but for 2 different cohorts. Colour coding has been used to differentiate cohorts and years.