A whimsical campaign to encourage parents to take their children to the great nature experiences around Wellington.
The website acts as a hub. Giving information about the locations and the campaign. Linking in with social media.It also provides downloads to extend the experience further via print at home colouring in sheets of each of the 10 characters.
We designed and illustrated 10 different characters, specially created for each of the 10 locations. Lifesize cutouts of the “Wild Things” were then hidden in each location.
Kids and their parents were challenged to go to 10 different nature locations and find all 10 WiId Things and then post their photo with the Wild Thing on Social Media
Design lead & illustration as part of the team at Storybox with Creative Director Rob Appeirdo